Language Matters

Note: language is always evolving which means words in the table below may shift over time. It is important to continually examine the language we use related to suicide, mental health, and other experiences that still carry stigma. Language matters!

Best Practice Language for Suicide Prevention

Language to Avoid for Suicide Prevention

Died by suicide

Took his/her/their own life

Killed him/her/them self

Suicide death

Committed suicide
(Implies a crime or wrongdoing)

Chose to kill him/her/them self
(Implies a rational choice when it might have been crisis-driven)

Successful or completed suicide
(Implies the death was a positive outcome or an achievement)

Suicided
(Sounds dehumanizing, implies judgment)

Suicide attempt

Failed or unsuccessful suicide attempt
(Implies failure or lack of success when surviving a suicide attempt)

Disclosed suicidal thoughts or intent

Threatened suicide
(Implies violence rather than help-seeking)

Describe behavior in neutral terms
(What does the behavior look like?)

Manipulative or attention-seeking behavior

Suicidal gesture
(Implies judgment about or blame for the behavior)

Lethal means safety

Lethal means restriction
(disempowers people, implies coercion)

Has bipolar disorder
(Or other mental health condition)

Is bipolar
(Implies the person is defined by their diagnosis)

Working with or supporting a
suicidal patient

Dealing with a suicidal patient
(Implies the person is a burden)

Use straightforward terms to describe trends, e.g., “increasing” or “rising”

Strong terms with shock value, such as “skyrocketing” or “epidemic”
(Can decrease public will to address an issue)

Limit descriptions of suicide events and provide suicide prevention resources in communications
(Does not apply to official death investigations)

Quoting from a suicide note
(Can contribute to contagion)

Detailed descriptions of the location or method of death, memorials or funerals, or the grief of family and friends
(Can contribute to contagion)

 

2. Language Matters, NowMattersNow.org.

3. Suicide Reporting Recommendations, American Association of Suicidology.

 

Messaging


Framework for Successful Messaging 

The Framework is a research-based resource that outlines four critical issues to consider when messaging to the public about suicide. Visit the National Action Alliance for Suicide Prevention Framework for Successful Messaging website for more information. 

To prevent suicide, we need to be able to talk it openly—without fear or shame. But how we talk about suicide matters. These conversations can be helpful or harmful.

Strategic Communication Planning

Strategic planning is key to developing effective communication materials for suicide prevention. The following five-to-six-minute webinar clips feature expert advice on developing a communication plan, understanding your audience, and evaluating your efforts. Adapted from SPRC’s Strategic Communication Workshop Series, each video has a free, downloadable worksheet to help you put these skills into practice.

Download "Language Matters" PDF (nowmattersnow.org) >>

Download "Language Matters" PDF (speakingofsuicide.com) >>

Download "Language Matters" PDF (UW-Madison) >>

Download "Let's Talk About Suicide" (UW-Madison) >>

Val Donovan, Suicide Prevention Coordinator with UW-Madison's University Health Services, developed these resources to provide helpful information to any members of the UW campus community who lead discussions about suicide or mental health issues. UHS encourages dialogue about mental health on campus and wants to help support these conversations so they may happen in safe, effective ways. 

Formative research on messaging about the 988 Suicide and Crisis Lifeline is now available here. This mixed-methods research study describes the attitudes, beliefs, perceptions, barriers, and motivations related to 988 and adopting help-seeking behaviors among populations at higher risk for or disproportionately impacted by suicide.  

Recommendations for Reporting on Suicide

Suicide is a public health issue. Media and online coverage of suicide should be informed by using best practices. Visit Reporting on Suicide for guidelines on safe and sensitive reporting. 

 

National Recommendations for Depicting Suicide in the Entertainment Industry

The recommendations, which were informed by both representatives from the entertainment industry and the suicide prevention field, aim to help members of the entertainment industry - content creators, scriptwriters, producers - tell more balanced and authentic stories involving suicide and suicide prevention.

Suicide-related messages must be conveyed in ways that support safety, help-seeking, and healing. Towards this goal, the Action Alliance leads efforts focusing on three key groups: the news media, the entertainment media, and other organizations that regularly disseminate messages related to suicide.

Media as Partners in Suicide Prevention

The American Association of Suicidology (AAS), in partnership with The Ohio Department of Mental Health and Addiction Services, Nationwide Children’s Hospital, and Ohio University’s E.W. Scripps School of Journalism, has released an updated, comprehensive, and evidence-based set of recommendations for media organizations and journalists who report on suicide and suicide prevention activities - Suicide Reporting Recommendations: Media As Partners in Suicide Prevention. Download the pdf here.

 

Media Messaging Workgroup

This Action Alliance group brings together influential communication leads from our national partners to develop coordinated and consistent messages about suicide prevention. The group is dedicated to ensuring that the suicide prevention field coordinates its efforts to ensure that all messages:

  • Are developed and delivered in a coordinated, consistent, and timely way
  • Help promote hope and help-seeking (and are aligned with the Framework for Successful Messaging)
  • Educate the public about available services, resources, and supports

 

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